Why the Name?

We enjoy symbolism so when the company was formed in 2002, we searched for a name that would be a metaphor for our strengths and business approach.

Then we rediscovered the "coracle," a traditional watercraft that is nimble, versatile and practical—all useful traits in business.

The History of Coracles

Today coracles are most often spotted in the waterways of Wales in western England, but they have a long history.

One of the earliest mentions of coracles is in The History of Herodotus, written about 424 BC. The Greek historian describes "boats round like a shield" traveling "down the river to Babylon." Descended from vessels described by Roman writers, coracles have been used in Great Britain (Wales, Scotland and Ireland) for centuries.

The Irish often favored a similar but larger craft, the currach or curragh. In an account from 100 BC, Julius Caesar writes of ocean-going currachs with sails that roved the North Atlantic. According to legend, in the sixth century St. Brendan may have journeyed to America in a currach.

The coracle is truly a universal design. Variations appear in the ku-dru of Tibet, the bamboo boat of Vietnam, the quffa and zaima of Iraq, the parisal of India and the bullboat of the Mandan Native American tribe.

To learn more about coracles, please explore the following links:
How and Where to Buy a Coracle
The Coracle Society

Credits:
Many thanks to coracle experts Martin Fowler, Terry Kenny and Christopher Sauvarin in the United Kingdom who generously contributed information, links and photos for this site.

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A Real-World Coracle

Round or oval-shaped, coracles are carefully hand crafted of willow or ash laths woven together in a basketwork pattern. The hull is covered with fabric or hides and sealed. To navigate, a coracle oarsman holds the paddle in two hands over the bow, carefully cutting a figure "8" in the water. Coracles once served to ferry people across rivers, but now are used to fish for prized salmon and sea trout.

A coracle provides a way to negotiate, meaning to "successfully travel along" or “carry on business.” Like its namesake, Coracle Group is responsive and capable. We design individual communications plans and help you navigate swiftly changing markets toward the ultimate catch—market success.