Coracle Group serves venture-funded startups as well as established companies seeking to strengthen or broaden their customer bases. We focus on wireless telecommunications and technology. We also specialize in similarly complex industries, including electric utilities, biotech and healthcare.

Our menu of services includes:

Is Coracle Group a Good Fit For Your Company? Coracle seeks innovative client companies with truly disruptive technologies or services that: Offer superior features, benefits, performance and price to buyers Provide competitive advantage Increase capital utilization and profitability for users Can change market direction and unseat incumbent market leaders We focus on the true newsworthy nature of leading-edge developments, educating and informing key influencers and audiences. We base our communications programs on substance, not "spin."

Europe and Asia For clients requiring global reach, Coracle Group offers strategic and tactical communications services in Europe and Asia. Coracle partners and affiliates have practiced in these areas for many years. They thoroughly understand the characteristics of each regional market, as well as differences in individual country markets. Coracle can help you tailor specific programs to one or more countries. In addition, Coracle can integrate communications services in North America, Europe and Asia to achieve time and resource efficiencies. Please inquire for further information. Click here to email Coracle Group.

Strategic Positioning

• Assess and evaluate current business situation
• Identify company differentiators
• Develop positioning platform for market introduction including company vision and mission, tagline if desired

Messaging

• Develop target messages by audience:
• External--industry influencers, analysts, media, existing and potential customers, standards groups, trade associations and regulatory officials
• Internal—employees, investors, business partners
• Apply messaging consistently across all corporate media and marketing collateral, including white papers, brochures, Web sites and direct mail communications

Comprehensive Communications Planning

• Develop tactics, timelines, budgets and metrics to implement strategies
• Follow four-phase approach to ensure careful planning and preparation prior to market introduction

Ally/Partner Development

• Identify and educate industry influencers
• Foster partnerships that help build credibility and meet business objectives

Analyst Relations

• Identify and educate influential industry and investment analysts
• Develop advocates and media commentators

Media Relations (Vertical and Horizontal Business)

• Identify and educate target reporters and editors for print and electronic media
• Simplify complex technologies for lay audiences
• Develop editorial coverage plan, pitch and place articles

Media Materials

• Write, edit and produce news releases, media kits and presentations
• Distribute through newswires and proprietary lists
• Develop extensive Q&A for consistent response to inquiries

Media Skills Training

• Prepare executives for print and broadcast interviews
• Define disclosure parameters
• Coordinate with partners for story consistency
• Conduct message delivery refresher sessions

Presentation Skills Training and Speechwriting

• Rehearse speakers and improve delivery skills
• Develop presentations and speeches

Tradeshow and Conference Participation

• Secure speaking engagements
• Recommend beneficial trade association memberships

Internet Outreach

• Create content and manage graphic design for Web sites
• Orchestrate Web casts and real-time news programs
• Forge content alliances as appropriate
• Develop and administer e-mail newsletter and marketing programs
• Conduct electronic surveys