We follow a proven, four-stage process that is customized for each client
and its specific audiences. Careful preparation sets us on course to
deliver successful market introductions and communications campaigns.
- Develop company story and market introduction plan
- Develop ally and key influencer targets
- Plan Web site update
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- White paper
- Customer testimonials
- Press release
- Media Q&A
- Train spokespersons
- Brief allies, analysts and press
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- Disseminate news
- Pitch stories
- Manage interviews
- Post press release and coverage
- Refine messages
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- Ongoing contact with media and industry analysts
- Brief financial analysts
- Develop speaker engagement calendar
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