Woodland Hills, California
This private software development company provides tools, technology
expertise and custom software applications to hundreds of Fortune 1000
customers. To fill the need for flexible business applications, Compuflex
created several application and development tool products, including
the WebAccel Framework for rapid Web-application development.
The Challenge
Publicize proof of concept for Compuflex’s ground-breaking WebAccel
software package, one of the first applications based on Web Services
technology
Coracle’s Solution
Using a targeted approach, stimulated advance demand for the production
application in the horizontal enterprise and healthcare/hospital markets.
Carefully crafted a targeted editorial pitch for this innovative application,
which tracks patient treatment information. Successfully offered tailored
versions of the story to two high-quality publications: e-week, reaching
450,000 IT professionals, and Health Data Management, circulated to 42,000
health care leaders. Both published staff-written articles on initial
usage of the application in a Southeastern hospital chain. The publicity
helped attract the attention of a global, public company that approached
Compuflex and purchased the WebAccel product line.
Zurich, Switzerland
Esmertec is a leading independent software company focusing on Java™ solutions
and technologies for mass-market devices, such as mobile multimedia phones,
personal digital assistants and home multimedia systems. The company’s
Java device platforms enable major terminal manufacturers, operators
and content providers worldwide to deliver a wide range of customized
multimedia services to large groups of consumers.
The Challenge
Introduce this European company to the U.S. market, quickly gain visibility
to support regional business development efforts
Coracle’s Solution
Arranged and led a preparatory press tour for vertical media with Esmertec’s
newly named U.S. vice president as key spokesperson. Timed U.S. market
introduction to coincide with CTIA Wireless 2003 tradeshow. Scheduled
and participated in analyst, media and application developer briefings
during that conference. (The number of meetings held exceeded the initial
target by a factor of three, providing increased visibility and coverage.)
Followed up by arranging an executive appearance on a live, moderated
Web discussion program sponsored by a leading industry publication. Also
prepared executives and completed logistics for Esmertec’s effective
participation in a Qualcomm press conference.
Wrote, edited and distributed press releases resulting in targeted
trade press coverage.
San Ramon, California
A venture-funded company with a ground-breaking technology enabling wireless
network operators worldwide to offer Advanced Voice Services, including
push to talk
The Challenge
Successfully position the company as a technology innovator introducing
premium, instant voice services—a new product category in the
wireless industry. Build visibility and momentum for this startup,
which competes with entrenched, major infrastructure vendors
Coracle’s Solution
Participated in creating initial messaging and communications strategy
for this company’s launch. Researched and wrote a definitive
white paper describing system configuration, features and benefits
and demonstrating technology superiority over competing VoIP-based
systems. This informative paper provided core product documentation
for the company and was translated into seven languages for sales purposes.
Coracle edited and repurposed this content for multiple uses, including
Kodiak’s Web site copy, position papers and press releases.
On short notice, Coracle provided European representation at the company’s
first system launch in a multinational wireless network and during the
2004 3GSM Congress in Cannes.
Identified key U.S. industry and investment analysts, reporters
for vertical and horizontal media and trade association executives; developed
ongoing
relationships with each. Arranged and led a full schedule of analyst
and media briefings during the CTIA Wireless 2004 and 2005 tradeshows.
Provide ongoing regulatory advisory, research
and writing
services. Editorial coverage of the company has far exceeded expectations.
Santa Clara, California
A privately held company providing network-based software products for
accurately determining the location of mobile phones
The Challenge
Launch a late-to-market, disruptive location technology in the highly
competitive and heavily regulated U.S. market
Coracle’s Solution
Methodically identified key influencers in the wireless E911 and location-based
services markets and mapped their interrelationships. Educated each
potential ally using a clear, concise company presentation developed
for this purpose. Cultivated and promoted favorable testimonials from
customers, noted scientists and industry analysts to demonstrate advantages
of this new technology. Designed and produced a comprehensive Web site
and online demo.
Tapped industry analyst and Washington, DC, regulatory counsel
to support business development efforts. Developed ongoing relationships
with
media and analysts. Publicized network deployments and managed all
PR efforts.
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